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Showing posts from January, 2025

OMO CPS

 1) What year was the advert produced? the advert was produced in 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They was represented as housewives/mothers and living up to "standards". 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Its persuasive and it tells you the main reason of the product 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Women should be perfect and be "perfect" 5) Why is a picture of the product added to the bottom right of the advert? Its a packshot and its there to show what it looks like so people can buy it in stores 6) What are the connotations of the chosen colours in this advert - red, white and blue? this advert ...

Part 1: Skittles advert analysis

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The attracting colours,the slogan and the name Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of  repr...

Gender representation in advertising: blog tasks

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. https://youtu.be/EIGrM8AwUHc?si=RruuQHV6pq3aHx7S https://youtu.be/ec3mp5bXKGc?si=WeDZF-sRhbpygygs https://youtu.be/yz051UNxyYY?si=rEBiwm_MfCoPa-v9 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. https://youtu.be/rGIh01yZ9xA?si=_7LzwXHbEyjfU8Z8 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  women in the kitchen 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples . 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?