OMO CPS
1) What year was the advert produced? the advert was produced in 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They was represented as housewives/mothers and living up to "standards". 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Its persuasive and it tells you the main reason of the product 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Women should be perfect and be "perfect" 5) Why is a picture of the product added to the bottom right of the advert? Its a packshot and its there to show what it looks like so people can buy it in stores 6) What are the connotations of the chosen colours in this advert - red, white and blue? this advert ...