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Showing posts from October, 2024

Demographics and Psychographics: blog tasks

 1) What information do media companies use to create a demographic profile of their audience? Media companies use age, gender, location, race. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach the targeted customers as you get an understanding of your customers interests  3) What are the seven different Pychographic groups? The aspirer The explorer The reformer The mainstreamer The struggler The resigned The succeeder. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer: Is motivated by luxury goods as they want status brands and consider themselves stylish. The Explorer: Enjoy finding/searching for new things and attracted to innovative brands as they seek discovery. The Reformer: Reformers enjoy self improvement, they are not materialistic. They enojoy products that are good for them and the world around them. 5) What psychographic group or groups do YO

Denotation and connotation

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  Denotation: This young man has a facial expression of sadness. Connotations:  Analysis:  

First 10 questions

1) Which part of Media are you looking forward to the most? Studying Magazine  2) What knowledge and skills do you hope to learn in Media? Looking at information and use it to my advantage. Be able to see errors in movie scenes 3) What grade are you realistically hoping to achieve in Media? 6 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  Phone and ipad 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  10 hours 6) What was the last TV programme or film you watched? supacell 7) What device or subscription do you use to listen to music? soundcloud 8) Do you play videogames? If so, what do you play games on and what is your favourite game? Roblox and fortnite  9) Are you on social media? If so, what social media do you have and why do you like it?  i dont enjoy social media its just a main source of communication  10 Finally, do you think the