Demographics and Psychographics: blog tasks

 1) What information do media companies use to create a demographic profile of their audience?

Media companies use age, gender, location, race.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It makes it easier to reach the targeted customers as you get an understanding of your customers interests 

3) What are the seven different Pychographic groups?

The aspirer The explorer The reformer The mainstreamer The struggler The resigned The succeeder.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

The Aspirer:

Is motivated by luxury goods as they want status brands and consider themselves stylish.

The Explorer:

Enjoy finding/searching for new things and attracted to innovative brands as they seek discovery.

The Reformer:

Reformers enjoy self improvement, they are not materialistic. They enojoy products that are good for them and the world around them.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!