tatler

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

the editor introduces the magazine as very out there and her makeup is very subtle and her pose.


2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
89% female
51% ab
£261,572
70% se london

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
"£843 MILLION SPENT ON
FASHION IN THE PAST YEAR"
they think very highly of fashion as they spend a lot of money on it.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?
JANUARY
Travel Guide-targeted to explores

MARCH
Weddings Guide- targeted to people getting married

APRIL

Beauty & Cosmetic Surgery Guide-targeted to people wanting to improve there looks

JUNE
Spa Guide-targeted to people who enjoy relaxing

JULY

Watches & Jewellery Guide-targeted to people that enjoy buying jewlery

OCTOBER
Schools Guide
(inc. Totler)

Comments

Post a Comment

Popular posts from this blog

Demographics and Psychographics: blog tasks

 1) What information do media companies use to create a demographic profile of their audience? Media companies use age, gender, location, race. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach the targeted customers as you get an understanding of your customers interests  3) What are the seven different Pychographic groups? The aspirer The explorer The reformer The mainstreamer The struggler The resigned The succeeder. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer: Is motivated by luxury goods as they want status brands and consider themselves stylish. The Explorer: Enjoy finding/searching for new things and attracted to innovative brands as they seek discovery. The Reformer: Reformers enjoy self improvement, they are not materialistic. They enojoy products that are good for them and the world around them. 5) What psychographic group or gro...
Read more

First 10 questions

1) Which part of Media are you looking forward to the most? Studying Magazine  2) What knowledge and skills do you hope to learn in Media? Looking at information and use it to my advantage. Be able to see errors in movie scenes 3) What grade are you realistically hoping to achieve in Media? 6 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  Phone and ipad 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  10 hours 6) What was the last TV programme or film you watched? supacell 7) What device or subscription do you use to listen to music? soundcloud 8) Do you play videogames? If so, what do you play games on and what is your favourite game? Roblox and fortnite  9) Are you on social media? If so, what social media do you have and why do you like it?  i dont enjoy social media its just a main source of communication  10 Final...
Read more

Black Widow: blog tasks

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Imax, Disney+,Marvel. 2) What is conglomerate ownership and how does it link to Black Widow? Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel and b Scarlett Johnasson says "when i became an avenger". 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  The action involved, the release date and the logo of marvel. The date, intense scenes and a comedy scene at the end. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Posters, fans tweets being reposted onto billboards,...
Read more