Daniella gcse media

  1) What is an advertising campaign? organized, planned efforts to promote and sell a product or service through various media channels like television, radio, print, online, and outdoor advertising 2) What is the objective of the NHS Represent campaign?  Today, NHS Blood and Transplant and  MOBO  launches a new online film 'Represent', which aims to drive registrations of blood donors from the Black and Asian community. 3) What does this advert want people to do once they've seen it (the 'call to action')?  Key Takeaways. A call to action (CTA) is a marketing term that refers to  the next step or the action that the marketer wants the consumer to take . Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More. 4) Why is the advert called 'Represent'?  Some rare blood types are only found within the black, Asian and minority ethnic communities. The ad is called represent  because that is what ...

1) What is an advertising campaign? Some adverts are produced in a series as a campaign 2) What is the objective of the NHS Represent campaign?  3) What does this advert want people to do once they've seen it (the 'call to action')?  4) Why is the advert called 'Represent'?  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? 7) How does the advert match the key conventions of a typical urban music video? 8) How does the advert  subvert stereotypes ? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)  9) How does the advert  reinforce certain stereotypes ? Could there be an oppositional reading where some audiences would find this advert...

 1) What year was the advert produced? the advert was produced in 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They was represented as housewives/mothers and living up to "standards". 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? Its persuasive and it tells you the main reason of the product 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Women should be perfect and be "perfect" 5) Why is a picture of the product added to the bottom right of the advert? Its a packshot and its there to show what it looks like so people can buy it in stores 6) What are the connotations of the chosen colours in this advert - red, white and blue? this advert ...

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The attracting colours,the slogan and the name Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of  repr...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. https://youtu.be/EIGrM8AwUHc?si=RruuQHV6pq3aHx7S https://youtu.be/ec3mp5bXKGc?si=WeDZF-sRhbpygygs https://youtu.be/yz051UNxyYY?si=rEBiwm_MfCoPa-v9 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. https://youtu.be/rGIh01yZ9xA?si=_7LzwXHbEyjfU8Z8 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  women in the kitchen 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples . 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is usually low budget and morals behind it however, a hollywood blockbuster is funded by a big franchise and is usually about action with no story behind it. 2) What is I, Daniel Blake about? About a man that had an heart attack and can no longer work and seeked benfits and finacial help from the goverment. 3) Who directed I, Daniel Blake and why is this important? Ken loach directed I, Daniel Blake, this is important as its an idependent film and it has an important message behind it. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. The marketing of I, Daniel Blake included projection on the houses of parliament, using hashtags and advertisement of we all are Daniel Blake. 5) What unusual or creative marketing methods were used to get audienc...