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Part 1: Skittles advert analysis

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The attracting colours,the slogan and the name Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience Bonus: Can you find an advert that shows women or men in a way they don't normally appear (this is an example of  repr...
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Gender representation in advertising: blog tasks

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. https://youtu.be/EIGrM8AwUHc?si=RruuQHV6pq3aHx7S https://youtu.be/ec3mp5bXKGc?si=WeDZF-sRhbpygygs https://youtu.be/yz051UNxyYY?si=rEBiwm_MfCoPa-v9 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. https://youtu.be/rGIh01yZ9xA?si=_7LzwXHbEyjfU8Z8 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  women in the kitchen 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples . 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 
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Film Industry: I,Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? Independent cinema is usually low budget and morals behind it however, a hollywood blockbuster is funded by a big franchise and is usually about action with no story behind it. 2) What is I, Daniel Blake about? About a man that had an heart attack and can no longer work and seeked benfits and finacial help from the goverment. 3) Who directed I, Daniel Blake and why is this important? Ken loach directed I, Daniel Blake, this is important as its an idependent film and it has an important message behind it. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. The marketing of I, Daniel Blake included projection on the houses of parliament, using hashtags and advertisement of we all are Daniel Blake. 5) What unusual or creative marketing methods were used to get audienc...
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Black Widow: blog tasks

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Imax, Disney+,Marvel. 2) What is conglomerate ownership and how does it link to Black Widow? Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel and b Scarlett Johnasson says "when i became an avenger". 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  The action involved, the release date and the logo of marvel. The date, intense scenes and a comedy scene at the end. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Posters, fans tweets being reposted onto billboards,...
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Demographics and Psychographics: blog tasks

 1) What information do media companies use to create a demographic profile of their audience? Media companies use age, gender, location, race. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It makes it easier to reach the targeted customers as you get an understanding of your customers interests  3) What are the seven different Pychographic groups? The aspirer The explorer The reformer The mainstreamer The struggler The resigned The succeeder. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspirer: Is motivated by luxury goods as they want status brands and consider themselves stylish. The Explorer: Enjoy finding/searching for new things and attracted to innovative brands as they seek discovery. The Reformer: Reformers enjoy self improvement, they are not materialistic. They enojoy products that are good for them and the world around them. 5) What psychographic group or gro...
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Denotation and connotation

Image
  Denotation: This young man has a facial expression of sadness. Connotations:  Analysis:  
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First 10 questions

1) Which part of Media are you looking forward to the most? Studying Magazine  2) What knowledge and skills do you hope to learn in Media? Looking at information and use it to my advantage. Be able to see errors in movie scenes 3) What grade are you realistically hoping to achieve in Media? 6 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  Phone and ipad 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  10 hours 6) What was the last TV programme or film you watched? supacell 7) What device or subscription do you use to listen to music? soundcloud 8) Do you play videogames? If so, what do you play games on and what is your favourite game? Roblox and fortnite  9) Are you on social media? If so, what social media do you have and why do you like it?  i dont enjoy social media its just a main source of communication  10 Final...
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