Represent NHS Blood & Transplant campaign: blog tasks

 1) What is an advertising campaign?

organized, planned efforts to promote and sell a product or service through various media channels like television, radio, print, online, and outdoor advertising


2) What is the objective of the NHS Represent campaign? 
Today, NHS Blood and Transplant and MOBO launches a new online film 'Represent', which aims to drive registrations of blood donors from the Black and Asian community.

3) What does this advert want people to do once they've seen it (the 'call to action')? 
Key Takeaways. A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More.

4) Why is the advert called 'Represent'? 
Some rare blood types are only found within the black, Asian and minority ethnic communities. The ad is called represent because that is what the celebrities are doing, they are representing what people of the BAME community should be doing - donating blood.
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

7) How does the advert match the key conventions of a typical urban music video?

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) It targets a specific audience of Black and Asian people as there is only 3% of the ethnic group that donate blood

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

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